THE PRESIDENT'S CORNER

Not a Net Branch, But a Model Branch

Hunt Gersin

Years ago, the question for independent brokers of whether or not to become part of a Net Branch system was obvious. But, within the last few years, a negative stigma has been attached to the term "Net Branch." Many Net Branch companies have been accused of running fly-by-night operations. Net Branch operators were often accused of focusing too much on the bottom line.

Interactive Financial set out to fix this problem and found ways to dramatically improve the way Net Branches operated.

We were surprised to discover that the key was simply strong, open-ended relationships where branch managers could maintain their entrepreneurial identity as long as they operated at a standard high above the norm and remained in consistent contact with our lending organization.

The Model Branch system of mortgage brokers has worked tremendously well for Interactive Financial. Last year, Interactive Financial generated more than $10 million in sales - a record year in one of the most challenging markets in decades. Interactive Financial attributes this success to its relationship model and strict recruiting process.

Interactive Financial uses customer-relationship-driven technology to get more loans to Model Branches, and help them maintain relationships with clients into the future. Having long-term client relationships is a viable part of the Model Branch philosophy.

In 2008, Interactive Financial Corporation expanded to more than 60 true Model Branches nationwide. 2009 forecasts predict the growth trend will continue. We make sure they feel like equal partners. It really is an important relationship that is mutually beneficial. Our success rate reflects this.